The myths of these pre-Hispanic culture allude to those processes of topographic and aquifer formation of the place. where the presence of the lake is a fundamental factor for the understanding of the founding cultures of the place. Over the centuries, these natural phenomena produced the ecosystem we know today, with a very particular identity in terms of the mineral configuration of the subsoil, vegetation, fauna, climate, etc. This phenomenon divided that great inland sea to which Lake Chapala belonged, being delimited by topographic eminences. Due to volcanic activity, the topographic system known as the Mexican Transversal Neovolcanic Axis was born. In the Paleozoic era, the lake was part of a fjord from the Pacific Ocean. That is why we took on the task of investigating and knowing some of the founding myths of the ancient Wixárika culture, which has one of its most important ceremonial centers in Lake Chapala. For us, it was very important that our project could communicate part of the cultural history of the site. Its coastline is the most important settlement of foreigners in the country, due to the benefits of its climate and the peaceful lifestyle. Our project is located in the lakeside of Chapala, the biggest lake in Mexico. This program is an effort that seeks to decentralize the culture and to disseminate it in different regions of Jalisco, through the construction of different cultural complexes. The project for the intervention of an existing auditorium and its expansion into a cultural center was requested by the Jalisco Ministry of Culture, to meet the goals of a program known as “Cultura Cardinal” -Cardinal Culture. It is a different idea of the web, which we might call slow web. banners, pop-ups or other distracting noise. No "click me," "tweet me, "share me,” "like me." No advertising. Behind all this there is the certainty that we can do better than the fast, distracted web we know today, where the prevailing business model is: "you make money only if you manage to distract your readers from the contents of your own site." With divisare we want to offer the possibility, instead, of perceiving content without distractions. A long, patient job of cataloguing, done by hand: image after image, project after project, post after post. Every Collection in our Atlas tells a particular story, conveys a specific viewpoint from which to observe the last 20 years of contemporary architecture. Our model was the bookcase, on whose shelves we have gathered and continue to collect hundreds and hundreds of publications by theme. So we began to build divisare not vertically, but horizontally. May be because we wanted to distinguish divisare from the web that is condemned to a sort of vertical communication, always with the newest architecture at the top of the page, as the "cover story," "the focus."Ĭontent that was destined, just like the oh-so-new architecture that had just preceded it a few hours earlier, to rapidly slide down, day after day, lower and lower, in a vertical plunge towards the scrapheap of page 2.
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